7 Best PR & Marketing Agencies for ServiceNow Partners (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

ServiceNow partners compete on trust. An enterprise buyer choosing a partner for an ITSM, ITOM, HR, customer service or Now Assist rollout wants proof the firm and its experts are credible, and app builders need buyers to find them beyond the ServiceNow Store listing. Very few agencies work only with ServiceNow partners, so this list mixes PR firms, partner-marketing agencies and one ServiceNow-focused advisor. We label which is which. For how PR works across cloud ecosystems, see our guide to PR for AWS, Google Cloud, Salesforce and ServiceNow partners.

Which PR agency is best for ServiceNow partners?

For guaranteed top-tier placements for the firm and its practice leaders, fast, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For partner marketing from someone who works inside the ServiceNow ecosystem, Think Points. For PR plus SEO and AI search, Firebrand Communications. For PR in Germany and the German-speaking market, HBI Communication. For partner marketing tied to the IT channel's media, Partner Ignite from The Channel Company. For PR aimed at the technology channel and its trade press, CommCentric Solutions. For large partner and MDF-funded programs, The Marketing Practice (tmp).

The shortlist at a glance

1. Jamco PR: best for guaranteed placements for the firm and its leaders

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Jamco isn't a ServiceNow specialist. Where it fits is credibility: placements for the firm and for each practice leader (ITSM, HR, customer service, AI and Now Assist), so buyers comparing partners find named, recognisable coverage, and so do the AI assistants they ask for a shortlist.

Choose an agency below instead if you need channel trade press, partner co-marketing or someone who can also help with pre-sales.

2. Think Points: best for marketing from inside the ServiceNow ecosystem

Think Points is an independent ServiceNow advisory run by founder and director Simon Hendery. It offers partner marketing (propositions, joint marketing planning, thought leadership, campaigns, events, ABM and sales enablement) and ServiceNow solution consulting, from discovery and demos to RFP responses. His site says he has 20+ years across enterprise IT and marketing, holds ServiceNow certifications in security and risk, and has supported several ServiceNow partner organisations.

Good fit for partners, especially in security and risk, that want senior marketing help from someone who understands the platform. It's a one-person advisory, not a PR agency.

3. Firebrand Communications: best for PR plus SEO and AI search

Firebrand Communications is a San Francisco agency for B2B tech and AI companies. It combines PR (media, analyst and influencer relations, executive visibility) with SEO and GEO, paid media and social. Its case studies include a website and messaging refresh for a ServiceNow implementation and managed services partner, aimed at making the firm look like a transformation partner rather than a platform configurator.

Good fit for partners that want press, search and AI visibility run by one team.

4. HBI Communication: best for Germany and the German-speaking market

HBI Communication is a Munich PR and marketing agency for B2B technology companies, with more than 40 years in the market. It runs media relations, social media, digital marketing and events, including partner events aimed at channel sales.

Good fit for partners expanding into Germany, Austria or Switzerland. It's less suited to US-only programs.

5. Partner Ignite (The Channel Company): best for channel partner marketing

Partner Ignite is the partner marketing brand of The Channel Company, which publishes CRN. Launched in February 2026, it brings together PartnerDemand Services, Audienz, bChannels and Lauchlan, and serves technology vendors, distributors and solution providers. Its services cover go-to-market strategy and enablement, content and campaigns, and demand generation run to and through partners.

Good fit for partners and app builders that sell through other channel firms and want campaigns at scale. It isn't a PR agency, and its site doesn't single out ServiceNow.

6. CommCentric Solutions: best for channel-focused PR

Tampa-based CommCentric Solutions offers PR, content strategy and thought leadership for technology brands, and says it has worked with them for nearly two decades to engage customers, MSPs, integration partners and distributors. It's led by founder and president Lynette Bohanan and has a channel practice lead.

Good fit for partners whose story is told mainly to the technology channel and its trade press. Its site doesn't single out ServiceNow.

7. The Marketing Practice (tmp): best for large partner and MDF programs

The Marketing Practice is a B2B marketing agency with offices in London, Munich, Denver and Sydney. Its partner marketing practice covers partner ecosystem strategy, partner-based ABM inside target accounts, and MDF strategy, activation and ROI.

Good fit for larger partners running joint campaigns funded by vendor marketing budgets. It doesn't list PR as a service.

Which agency fits your ServiceNow practice?

What ServiceNow partners should announce

• New practice areas, such as an HR, customer service, security or AI practice, led by a named expert who can comment in the press.
• ServiceNow Store app launches and major releases, with a clear line on the business problem the app solves.
• Partner level changes and new certifications, only once confirmed, and framed around what they let you deliver for clients, not the badge alone.
• Customer wins and results, only with the customer's written permission; otherwise describe the outcome without naming them.
• News timed around ServiceNow's annual Knowledge conference, when buyers, analysts and journalists are paying attention to the ecosystem.
• Before publishing anything that names ServiceNow, check the partner program's current rules on press releases and use of its name and logo.

How coverage helps in enterprise deals

Enterprise buyers usually shortlist several partners for the same ServiceNow project. Recognisable coverage of your firm and its experts makes it easier for a buyer's team to justify picking you, and it gives your sellers something credible to send after a first call or alongside an RFP response.

It helps when you're introduced to an account alongside a ServiceNow account team, too: coverage of your practice leaders and results gives everyone a quick way to see what you're known for. It also feeds the sources AI assistants read when buyers ask which partners to consider. Coverage won't replace delivery proof such as references and certifications; it makes that proof easier to find.

How we chose these agencies

We looked for PR firms, partner-marketing agencies and advisors whose own websites show work with ServiceNow partners, or with technology partner and channel programs more broadly, and checked each one's site for its focus, location and services. Where an agency's site doesn't mention ServiceNow, we say so. No agency on this list, including Jamco PR, is endorsed by ServiceNow.

What to ask an agency before you sign

• Which ServiceNow partners or app builders have you worked with in the last 12 months, and what did they get?
• Is this PR (press coverage) or marketing (campaigns, leads, co-marketing)? Many partners need both, from different agencies.
• Can you plan coverage for several practice leaders, not only the CEO?
• How do you plan around the Knowledge conference?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, meetings and pipeline, or activity reports?