7 Best B2B Fintech PR Agencies in Atlanta (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Atlanta is one of the main US centres for payments and financial technology, and B2B fintech companies there sell to banks, credit unions, merchants and enterprises with long sales cycles and a lot of scrutiny. This list covers agencies headquartered in Atlanta or with a real Atlanta office that work in fintech, payments, banking technology or B2B tech. We checked each one's own website (or its own press release boilerplate) for its office and focus.

Which Atlanta B2B fintech PR agency is best?

For guaranteed placements on the business publications bank buyers, enterprise buyers and investors recognise, for the company and its leaders, fast, choose Jamco PR: Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours. Jamco works remotely with Atlanta companies; it has no Atlanta office.

For a long-established firm that works only in financial services and fintech, William Mills Agency. For a newer fintech-only firm with crisis communications, York Public Relations. For an Atlanta agency with both financial services and technology practices, Trevelino/Keller. For a global agency with a banking and payments practice and an Atlanta office, Aspectus. For B2B tech marketing and PR with payments experience, Media Frenzy Global. For a B2B tech and healthcare generalist, Carabiner Communications.

The shortlist at a glance

1. Jamco PR: best for guaranteed placements

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Jamco is based in Tallinn, Estonia and works with Atlanta fintech and payments companies remotely. Business-media placements reach the bank executives, enterprise buyers and investors who rarely read payments trade press, which matters around funding, partnerships and M&A.

Choose an Atlanta agency below instead if you want a local retainer team, deep banking trade-press relationships or event support in Atlanta.

2. William Mills Agency: best for fintech selling to banks and credit unions

William Mills Agency was founded in 1977 and is headquartered at 300 West Wieuca Road NE in Atlanta. It describes itself as North America's largest independent PR and marketing firm dedicated exclusively to financial services, fintech and related industries. Its site lists banking, credit unions, mortgage, insurance, fintech, payments and retail, with services from PR and content marketing to crisis communications and AI search optimization.

Good fit for fintech, payments and banking technology providers whose buyers are banks and credit unions.

3. York Public Relations: best for fintech PR with crisis communications

York Public Relations is based in the Atlanta Financial Center at 3343 Peachtree Road NE and has worked with fintechs and financial institutions since 2020. It describes itself as a brand awareness and crisis PR firm dedicated exclusively to financial institutions and fintechs. Its services include public relations, crisis communications, content marketing, social media and creative marketing.

Good fit for fintechs and financial institutions that want a specialist firm and crisis support in one place.

4. Trevelino/Keller: best for fintech PR plus growth marketing

Trevelino/Keller is an Atlanta agency at 1042 Northside Drive with practices in public relations, growth marketing and creative services. Its financial services practice lists banking, credit unions, payment processing, peer-to-peer payments, financial services automation and wealth management, and its technology practice lists fintech. It acquired Atlanta-based Marsden Marketing to add growth marketing.

Good fit for Atlanta fintech and financial services companies that want PR, lead generation and creative from one local agency.

5. Aspectus: best for banking and payments across several countries

Aspectus describes itself as an independent global brand, marketing and communications agency. Its offices page lists Atlanta alongside London, New York, Boston, Dubai, Singapore, Hong Kong and others, with an Atlanta phone number and email. Its financial services sectors include banking and payments, fintech, market infrastructure and wealth management, and it also works across B2B technology.

Good fit for banking, payments and fintech firms that sell in the US and abroad and want one agency across markets.

6. Media Frenzy Global: best for B2B tech marketing and PR with payments experience

Media Frenzy Global, now branded Frenzy, was established in 2006 and is headquartered at 309 East Paces Ferry Road NE in Atlanta, with a second office in London. It says its specialty is B2B technology and that it has worked with brands in tech, healthcare, legal, payments, enterprise services and education, combining strategy, creative, PR and media.

Good fit for B2B tech and payments companies that want PR inside a wider marketing program.

7. Carabiner Communications: best for B2B tech and healthcare generalists

Carabiner Communications was founded in 2004 and is headquartered in Atlanta, with satellite locations in Nashville and Asheville, according to the company's 2021 press release boilerplate. It describes itself as a full-spectrum marketing and PR firm that helps B2B tech and healthcare organisations, and it is part of the Plexus PR Group network. Fintech and payments are not stated specialties.

Good fit for B2B software companies where fintech is one angle among several and PR, content and lead generation matter equally.

Which agency fits your Atlanta fintech company?

William Mills vs Carabiner vs Caliber: how they differ

These three are often compared, but they are different kinds of firm. William Mills Agency is an Atlanta-headquartered specialist that works only in financial services and fintech, with decades of work for technology providers to banks and credit unions. Choose it when your buyers are financial institutions and banking trade press matters most.

Carabiner Communications is also headquartered in Atlanta, but it is a B2B tech and healthcare marketing and PR firm, not a fintech specialist. Choose it when you want PR, content and lead generation from a local generalist and fintech is only part of your story.

Caliber Corporate Advisers is a fintech, insurtech and proptech specialist, but its website lists New York, and it describes team hires in New York and Austin; we found no Atlanta office on its site, so it isn't in the numbered list above. Choose it when you want a fintech-focused firm with PR, content, social and paid media and don't need someone in Atlanta.

If what you need most is credibility with executives and investors fast, any of the three can be paired with Jamco PR for guaranteed business-media placements.

Why Atlanta is a payments hub

Georgia is widely called Transaction Alley because a large share of US card payment processing runs through companies based in the state, many of them in metro Atlanta. The Georgia Department of Economic Development says the state supports more than 260 fintechs, and the Technology Association of Georgia hosts Fintech South, a regional fintech event.

For PR, that means Atlanta fintech companies compete for attention with large, well-known payments companies next door. Clear positioning, executive visibility and coverage outside the payments trade press help a smaller company stand out to bank and enterprise buyers.

Atlanta agency or a national or remote one?

An Atlanta agency helps with local business media, Atlanta events and in-person work with your team. But most national fintech, banking and business journalists aren't in Atlanta, and the buyers you want are spread across the US. What matters most is which publications an agency can secure for companies like yours, and whether it knows banking trade press, business media or both.

Many Atlanta fintech companies use a specialist for trade press and a second partner for business-media placements. That's the gap Jamco PR fills remotely.

How we chose these agencies

We looked for agencies headquartered in Atlanta or with an Atlanta office listed on their own website, and with stated work in fintech, payments, banking technology or B2B tech. We checked each one's own website, or its own press release boilerplate where the site wasn't accessible, for its office, focus and services. We left out agencies whose Atlanta presence or fintech and B2B tech focus we couldn't confirm.

What to ask an Atlanta fintech PR agency before you sign

• Which B2B fintech or payments companies have you placed in the last 6 months, and where?
• Can you reach both banking and payments trade press and national business media?
• Who will work on our account, and how senior are they?
• What is guaranteed, and what is only pitched?
• How will we measure results: articles published, branded search and pipeline, or activity reports?